Read Or Download Hit Makers: The Science of Popularity in an Age of Distraction by Derek Thompson Full Pages.
Atlantic senior editor Derek Thompson puts pop culture under the lens of science to investigate what every business, every artist, every person looking to promote themselves and?their work?is after: what makes a hit a hit.Hit Makers is a groundbreaking investigation into the most valuable currency of the 21st century: people's attention. With incisive analysis and captivating storytelling,?Atlantic Senior Editor Derek Thompson uses the tools of economics and psychology to reveal the secrets of what makes a hit a hit.?Drawing on ancient history and modern headlines?from vampire lore and the Mickey Mouse watch to Facebook and Games of Thrones?Thompson offers practical lessons for how anybody can make a hit and become a smarter consumer of culture. In doing so, he shows how the universe of attention is connected.?An investigation into the science of pop music uncovers the secrets of JFK and Obama?s speechwriters. An exclusive new history of?Fifty Shades of Grey reveals why "going viral"
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